Globalization has led to an intense competition in the consumer market. Producers are pressured with the increasing need to understand the need of the market and ensure value added products and services are offered to enhance their sustainability and growth. Consumer on the other hand have the upper hand to demand for better quality products and services as products and services market move towards an imperfect market situation. Companies that grow are companies which remain relevant to the market a�� companies which products and services are to the best interest of the consumers. An understanding of business strategy therefore requires a clear understanding of the consumersa�� perceptions, needs, wants and desires. Consumers are a major stakeholder and satisfying them have become of paramount important. This program is an integration of Consumer Science field of study and includes Management, Marketing, Economics and Consumer Behavior as the core field of study.